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Top Insights from the Best: Top Insights for CEOs, Sales & Marketing Leaders and Investors from the best experts in the world.

The "Top Insights from the Best" is the latest & greatest from the world of SaaS Sales, Marketing and overall Go-to-Market executives.We interview the most prominent CROs, VPs, senior operators and investors to discover their best insights, strategies, tactics and unique tips to succeed in scaling SaaS revenue. The focus of our conversations is on helping C-Level executives hear how others accelerate sales from $20 Million to $200 Million ARR and beyond - faster and better. Our Guests include Richard Harris, Scott Leese, Jeff Hyman, Jamal Reimer, Joe Caprio, Chris Lytle.⠀

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Top Insights from the Best: Top Insights for CEOs, Sales & Marketing Leaders and Investors from the best experts in the world.

Top Insights From the Best: Mike Volpe

December 21, 2020 • Zorian Rotenberg • Season 1 • Episode 15

Mike Volpe is the CEO at Lola.com, Spend Management & Travel Management Software

Previously, he has joined HubSpot as the fifth employee and as CMO helped the company grow from about a dozen beta customers to over 15,000 customers, 1,000 employees, $150m in revenue, and an IPO leading to a $1.7B market cap. He has also made more than 25 angel investments with 4 exits so far (HubSpot, Locately, GroSocial, ThriveHive).

Mike serves as an advisor to a number of companies and is on the board of directors of Repsly, a mobile CRM company and was on the board of Attend until they were acquired by Event Farm. He has worked in marketing at a number of different startups in Boston and San Francisco and loves talking about marketing and growth with other marketers and entrepreneurs.

In this episode:

- As one of the original founding team members of Hubspot and someone who co-invented Inbound Marketing, Mike shares top insights on how Inbound changed over time and the future of Inbound going forward

- On why so many companies still erroneously don't believe in or don't do Inbound Marketing despite the fact that it works better than any other type of marketing

- How Content Marketing is not the same as Inbound Marketing

- Discussion about PLG (Product Led Growth) as Mike was one of the originals in the PLG game with WebsiteGrader.com which generated millions of leads

- How Mike went from a world-class SaaS CMO to a CEO

- What are some of Mike's favorite Marketing Campaigns that you can learn from

- Why "Made to Stick" is one Mike's favorite books for marketers

- And some of Mike's favorite Marketing executives